Phenomenon: Donald Trump picks “the apprentice” as the
reward for business trials that the candidates must pass. The prize is a one-year, $250,000 starting contract of
running one of business magnate of Trump's companies. But why reward them on the
media coverage?
Lensing Question: John Street argues that sponsors use prize
as a means of generating sales. Sponsors and the prize-makers “design” prize to
suit their interest.
Grounds of Comparison: Donald Trump’s show does not merely
depict picking up a right worker for his company, but the prize is designed in
such way for Trump Organization to gain the media coverage, and be known to the
general public.
Main Claim: Street’s claim is that prize is “designed” by
sponsors and other stakeholders to suit their interests. I will illustrate how
this claim is valid from the Apprentice, where prize becomes an economic
incentive to the sponsors. Furthermore, my analysis would take dramatization of
prize into consideration, which eventually leads to popularity of the sponsor
himself. (YOURE FIRED!)
No comments:
Post a Comment